Architectural rendering is the process of converting a 3D architectural model to a 2D image or animation. These are called architectural renders or architectural renderings, and may be photorealistic or stylized.
Architectural rendering is primarily used in the design and sale of buildings, because it lets design decisions and sales to be made before the building is actually build. Renderings can help to communicate ideas and speed up negotiations and approval processes.
Architectural rendering uses specialized software which converts a digital representation of a 3D building into a 2D image. It does this by virtually constructing the building and simulating the effects of the lights and surfaces in it, from the perspective of a virtual camera. This process is entirely done by the computer, and can take a long time, which adds significantly to the cost of architectural rendering.