Sept. 1, 2017
tags : Real Estate Marketing categories: Marketing , Real Estate
Vancouver real estate is one of 2017’s pleasant surprises. Originally predicted to drop in the later half of the year, the market for the region has proved its resiliency. Sky-rise properties dominate Vancouver’s real estate market. Condominium prices have increased by 2.2%– and the trends note that they could continue to increase. This is in contrast towards similar Vancouver markets. New Zealand and Australia, after experiencing a peak in their respective real estate markets, have noted a significant ‘cooling’ after the said peak.
HOW TO MAKE THE MOST OUT OF THE VANCOUVER REAL ESTATE MARKET
Vancouver’s real estate potential has been realized since mid-2017. Noting that we’re only three-to-four months until 2018, it’s possible that the market may still be favourable until the end of the year.
This would make it the best time for real estate agents and developers to hustle. Potential buyers are noted to be of various backgrounds and lifestyles, which allows you to reach a broader audience with your business.
One of the challenges in this hot real estate market as a Real Estate agent is standing out in the crowd. A hot market with lots of people eager to sell is great as a listing agent but one of the more challenging aspects is locking down the client, a great website, going the extra mile by using 3D floor plans in your online marketing campaign and hammering social media while making meaningful connections is key.
Here, we’ve listed down some tips you can apply to get the most out of Vancouver’s bustling real estate market!
1.) BE INNOVATIVE WITH YOUR REAL ESTATE MARKETING.
Whether you’re a developer or a real estate agent, it’s imperative that you continue to innovate your brand. This allows you to continue being relevant, and to stand out from the rest.
Traditional marketing would have real estate agents hand out flyers or pamphlets to interested passersby, or have physical models at hand.
In this age of social media, it’s important to make yourself easily available. As a real estate agent or developer, you may already have a website (and if not, you should!). Make your website an extension of your brand. Here, you can show some innovations that you may have in mind.
At Realspace 3D, one of the most popular options for our clients in the real estate industry is our architectural visualization and 3D animation. As mentioned earlier, Vancouver’s market is saturated with condominiums. These kinds of properties may come in different styles and sizes, depending on your audience’s budget and lifestyle. Instead of the 2D traditional floor plans that we often see, you can impress your website visitor with 3D floor plans. This gives them a better visual idea on what to expect for the to-be constructed property.
2.) GO OVERSEAS FOR NEW REAL ESTATE MARKETS
But we don’t necessarily mean literally.
One of the biggest influencers of the rise of the real estate market boom in Vancouver is due to the investments of mainland Chinese. These foreign clients may live overseas, and most likely learn more about the real estate environment through the environment.
Make yourself available to foreign clients! You can use search engine optimization (SEO) on your website to make yourself more reachable than your competitors. This can be done by adding a blog to your website. If you’re not very well-versed in writing, you can hire writers to help make quality content.
Knowing that your website may be reached by clients from the other side of the world, you can also make your website friendly for them by making it available in their native language. You can make a Mandarin version of your website or blogpost available for clients who can only read Mandarin, or hire a translator to redo certain content for potential overseas clients.
3.) MAKE YOUR ONLINE PRESENCE MATTER
As we’ve mentioned in the first bullet, it’s extremely important for one in the real estate industry to have a website. This makes you more competitive than your peers and helps you get a wider reach.
However, you shouldn’t have a website just for the sake of it. A real estate agent or developer’s website is an extension of themselves, and the homepage gives a visitor their first impression. Make it count.
It’s important that your website has a cohesive and coherent web design to make it easy for clients to maneuver through it without finding it an eyesore.
The safest choice for a web designer are those that have a background in art and design. Companies like Real Space 3D are composed of tech-savvy architects—so you’re ensured that the look you can get is beautiful and functional!
The Vancouver real estate market is one that encourages competition. This makes it the perfect time for both agents and developers to give out their best selves. As most real estate agents and developers in the market may be from Vancouver, it would be best to work with a rendering company also based in Vancouver—like Realspace 3D. Not only is it economical, it also helps in giving your final product a more intimate and homey touch, as both parties understand the culture of Vancouver.