3d render on a drone image

Alternative Uses for Our Architectural Rendering Technology

Alternative uses for our architectural rendering technology

 

In recent months a trend has started to reveal itself with our services.  Typically we work with architects, real estate agents, developers and home owners to help sell or design specific rooms in a house.  The most popular interior renders are the kitchen, living room, master bedroom or dining room.  Exterior images continue to be the most popular service, averaging 2 images per house or development.  In addition to the regular demand for these images among our company, we have started to get a number of requests for projects which focus on specific elements of home designs.  Requests to show a number of marble countertops within a kitchen, projects showing a wide range of tile products, flooring companies have begun to figure out the benefits of 3d rendering.

 

This is a natural evolution of the technology, in my opinion, as the awareness of 3d rendering becomes more mainstream companies less familiar to the industry will begin to see the benefits of having images created to showcase their products in the most cost-effective way.

Interior-3d-render

Interior-3d-render

 

For example, a company who sells a wide range of marble tiles could have hundreds of different products with a wide range of variations of their installation.  In order for them to accurately show off their products in real world situations they would need to either have installations photographed professionally which is both time consuming and expensive or they can come to us and have 3d renders created.  We are able to take one room and apply hundreds of different tile styles to the same space.  This opens up options of having an online product builder for customers to visualize the products in similar rooms as their homes and see how a number of different products look together.

 

Another trend in interior rendering we are seeing is custom home builders using our services to help the in the design process.  Often times they will send us plans which are not fully completed.  After we have the initial 3d modeling completed we will use skype’s screen sharing to work in real-time with the developers to make changes and update the design of their project as we go.

 

One of the most exciting developments in our industry is the use of drones along with 3d rendering.  Due to drones becoming more accessible it has become possible for a company like ours to purchase drones which are perfect for capturing views from apartment renders and also showing how a new development will blend into it’s new environment.  We have had great success working with developers compositing the architectural rendering of a future townhouse development into an existing plot of undeveloped land.  These images were shown to regulatory bodies and city planning committees to help gain approval for the development.  This is a service we are currently only able to provide for projects in the metro Vancouver area, however with the global nature of our economy in the right scenario a partnership with local drone photographers could be possible all over the world.

Choosing a 3D Rendering Company

Architectural Rendering Company Selection Guide: What to look for when choosing a 3d Company based on your Rendering Project’s needs

Selecting a company to provide you with 3D rendering can be daunting if you aren’t entrenched in the industry.  The terms, technical details and knowledge of what separates an average render from a great render can easily become overwhelming.  (to learn more about the process take a look at our 3D Rendering Page) Whether you are looking for an architectural render, a 3d product render, virtual reality or an animation, the same core concepts apply when selecting a business to help you turn your dreams into reality and some things to look for to avoid having it turn into a nightmare.

What different types of 3d rendering companies can offer

As is true with most aspects of life, price is a very important factor when deciding on a product or service.  Most of us agree that purchasing the cheapest item isn’t always the best, what people inherently want is value.  The adage of, “you get what you pay for” reigns especially true for 3d rendering.

1.Outsourcing work:

Employing someone overseas is sometimes a viable option if price is the number one concern for your business. Architectural rendering is a service which can be provided globally, because of this, countries which have low labour costs are able to provide services for extremely cheap.  Some things to keep in mind when working with companies from overseas is that there is often a language barrier to overcome which can lead to more time being spent than expected when dealing with revisions, especially when the revisions become complex or technical.  Another aspect which is often overlooked is stylistic differences.  Although many businesses in India or China, for example, have the technical skills required to use 3D programs, their interior and exterior design styles differ from those in Canada or the United States.  This is not to say their designs aren’t correct or their artists aren’t talented but their final product may not be the same as what you may have initially had in mind and may not always be the best when trying to sell a space to prospective buyers.  When working overseas there is also the element of the unknown; it is much harder to hold these companies to their promises and can sometimes end with more headache than it is worth.

Pros:  Prices which often cannot be matched by firms in North American

Cons: Language barriers, Stylistic differences, quality issues and reliability concerns.

Estimated Prices: Single Image ranging from $200-400 USD

Conclusion:  If price is your only concern, by all means, use a company from overseas who provides cheap 3d rendering.  You may be pleasantly surprised by the results, however, understand that quality, style and time spent on the project may backfire on you and could end up costing you more in the end.

2. Craigslist:

Craigslist is a great resource when trying to find cheap services.  There are a lot of hobbyists in 3d rendering and new companies looking to start out who can often provide relatively cheap services.  People on craigslist typically don’t have a vast array of portfolio pieces to show and they aren’t held to the same standards of practice and delivery guarantees other, more established companies have.  If you want to cut down on costs but minimize the language issues of outsourcing, look to craigslist for some cheap alternatives.

Pros: Can save a little money sometimes, can often work locally

Cons: Reliability, trust, no quality guarantees

Estimated Prices: Single Image ranging from $300-1000 USD

Conclusion: Using a service off of craigslist can provide you some cost savings.  It is important to ask yourself why they are offering cheap prices, why they aren’t being ranked on google and what is preventing them from taking your money and not providing you with the work the promised.  It is wise to not pay for these services upfront to avoid being scammed.

3. Work with Local Firms:

Google now tends to favour showing you results for local business, this is for good reason.  Buying local and supporting your local economy is something which we should all make an effort to contribute to.  Generally, the idea is applied to local produce or supporting small “ma and pa” shops in the physical world, but buying local can also be beneficial when getting 3D renders done.  Despite the fact that RealSpace services clients both locally and globally we have found our clients have discovered a number of benefits to working with us, locally. The ability to meet face to face and build personal relationships or the ease of which  pick up a phone and communicate in the same time zone are just a couple of simple ways to ensure you are more likely to get exactly what you’re paying for.  On numerous occasions we have exchanged physical references, gone onsite to photograph the land and surrounding areas, taken drone footage to be composited into the scene and filmed promotional videos.  Small local firms tend to create the highest quality work as they dont employ hundreds of people but rather 5-10 highly skilled individuals.  Take a look at their portfolios, chances are the artists who made those images will be working on your project as well.

Pros: Credibility, Face to face meeting, Personal Relationships, Additional services which can’t be done at distance, understanding of local styles and trends, good value

Cons: Not as cheap as outsourcing or craigslist

Estimated Prices: Single Image ranging from $400-15,000

Conclusion: Although buying local isn’t a necessity when selecting a 3d rendering company we believe it is a good option.  Despite sometimes having a slightly higher price point local architectural rendering companies typically can offer a wider range of services to suit your needs and understand what it takes to sell homes in your area.

4. Work with the biggest firms:

There are a few very large 3D rendering companies around the world.  They tend to have medium-higher prices and their quality tends to run from “run of the mill” all the way up to very high quality and high realism.  Typically, with large firms you will get what you pay for.  The cheaper options from large companies tend to employ hundreds of artists with very streamlined, cookie cutter props and formats meant for speed.  One risk you run into when working with one of these giants is that each artist can have differing levels of skill and experience, although their portfolio may look nice keep in mind that the creator of that   High-end, large firms often employ a mix of both very experienced and not as experienced artists so it can be a little bit of crapshoot.

Pros: Credibility, good value, get what you paid for, standardized images

Cons: Not as cheap as outsourcing or craigslist, standardized images lack soul or imagination

Estimated Prices: Single Image ranging from $400-15,000 USD

Conclusion: Working with the biggest firms is great when it comes to speed and reliability.  Their prices are often competitive.  Their quality can be hit or miss due to the uncertainty of the experience of the artist you may get.  Lots of their work is streamlined to produce quick, simple, images which do not have the same level of personalization a smaller firm may be able to acheive

Assessing your own personal needs

Cost- If the most important factor of your project is keeping the cost down the best route to go is to hire someone overseas or through craigslist. This is strictly speaking to the cost of the project, if you value your own time or if you value the possibility of having to pay to get the project done twice to make up for the cheapest option’s deficiencies.  If you’re confident that the project is simple, quality isn’t the determining factor and you leave yourself plenty of time this can be a viable option. Find out more about architectural rendering pricing

Time- If time is of the essence your best bet is likely to choose a mid to large sized firm. Larger firms are typically more capable of tackling large-scale projects quickly as they have the ability to throw as many artists as it takes to get the job done.  Confirm that you are having time estimates provided for the final product and not the draft.

Quality- If creating a high-quality architectural rendering is all that matters, regardless of price, it is best to find a small to mid-sized company with the most impressive portfolio. Chances are each project is done by the same couple of employees which keeps the overall look consistent.  These projects can take longer to produce high-quality 3d renders and will likely cost anywhere from $2000-$15,000 per image.

Final Considerations

Sometimes spending a little extra on a render to get top quality can speed up the sales process of your real estate project and end up being the most cost efficient method.  You always run a risk going too cheap with your project as you may have to abandon the project and pay for a new company to take it over.  Generally finding a happy middle ground is the best course of action.

 

RealSpace 3d is a Vancouver-based 3d Rendering company.  We are mid-sized and offer great value for the level of quality our projects display.  All our artists are extremely experienced and we have thousands of images of past projects, many of which are not shown online.  If you’d like to get a quote and some examples of similar projects to the one you are thinking of having done send us a message and we can get the process started.

 

 

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Featured Renderings: Stadium Renders

Project: Stadium Renders

Location:Vancouver, BC, Canada

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kitchen-render-townhouse-vancouver

Featured Project: Brody Development North Vancouver Townhouse

Project: Brody Development

Location: North Vancouver, BC, Canada
Project Website:Brody Development

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See the view from your future patio before it exists

Today’s technology now allows us to show exactly what a view from a 30 story penthouse suite will look like years before ground has even been broken.  Unbiased, physically correct rendering technology coupled with access to drones which have the ability to calculate exact heights and direction allow for limitless opportunities in showing off what can be the ultimate selling feature for a development.

 

 

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Project Website: Bucci Ven

Developer: Bucci Development ltd.

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Featured Project: Adelaide Penthouse by Pinnacle International

Project: Adelaide Penthouse
Location: Toronto, ON, Canada
Project Website: Adelaide Project Website

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3D Rendering for Construction Projects: Creating Before and After Photo’s Prior to the Start of a Project.

RealSpace has recently been approached by several construction firms to provide before and after photos for upcoming projects. The use of these images has been to show community stakeholders what the project is going to look like after completion.  We are starting to see a trend of 3D rendered images being a requirement for government projects. They are even included in the governments RFP process.

3D Rendered Road Improvement Project

Overall we feel that this is a very positive move by the government and community stakeholders.

The direct benefits of the rendered before and after images that we have seen are as follows:

  • The rendered images reduce the confusion that traditional line drawing plans cause where most people have a hard time visualizing what the project is going to look like.
  • Project design errors can be seen and addressed upfront instead of during or after construction.
  • Visualizing the proposed project can generate new ideas and improvements not previously thought of, and create a better overall result.
  • Designs can easily be sent out to community stakeholders ahead of time, and concerns can be addressed prior to construction.
  • The concerns of the community can be directly addressed in the renderings helping stakeholders understand the project and get behind it. A project might upset community members solely because they don’t fully understand what is being proposed.

We hope to see more cities, municipalities, and construction companies embracing this type of rendering. We predict that most people will find that the cost of the renderings will be greatly outweighed by how much they speed up and simplify the process, and improve the overall results of the project.

For more information please contact us or see our 3D rendering services page.