2. Client Background

Vanhome Construction Ltd. is a Vancouver-based construction company specializing in both commercial and single-house construction management. With over a decade of experience, Vanhome has built a diverse portfolio, ranging from large mansions to senior apartments and condos across British Columbia. They distinguish themselves by utilizing global procurement channels for building materials, allowing them to construct high-quality projects at lower costs than many local competitors. For the Linc project in West Coquitlam, Vanhome needed to showcase their latest residential development and emphasize their cost-effective yet high-quality construction methods.

3. Objectives

Vanhome required 3D rendering services for marketing and presales efforts. The main goal was to create visual assets that would capture the attention of potential buyers and investors, serving as a centrepiece for their presales campaign. They wanted to highlight specific architectural features of the Linc development, focusing on exterior aesthetics, interior designs, and the surrounding landscape. Additionally, they sought to include aerial views to give a comprehensive perspective of the development’s location and its integration into the West Coquitlam neighbourhood.

4. Project Scope

RealSpace3D created a series of detailed 3D renderings, including:

• Exterior Renderings to highlight the building’s modern design and finishes.
• Interior Renderings to showcase the layout and premium materials used inside the units.
• Aerial Views to provide a bird’s-eye perspective of the development’s placement within the neighbourhood.

These renderings were instrumental in visualizing the project before construction began, helping Vanhome Construction Ltd. engage its audience and convey the development’s potential.

5. Challenges

One of the key challenges of this project was the tight deadline for the presales campaign. The renderings needed to be completed in a short time frame to coincide with marketing launch dates. Additionally, ensuring that all visual elements reflected Vanhome’s cost-efficiency and high-quality standards required meticulous attention to detail.

RealSpace3D addressed these challenges by working closely with Vanhome throughout the process, prioritizing clear communication to ensure the renderings captured the desired vision. Our team’s ability to deliver high-quality visuals quickly helped the project stay on schedule.

6. Results

The final 3D renderings provided Vanhome with visually stunning assets that became the centrepiece of their presales campaign. The images were used for marketing materials and showcased the development in drone photography, offering potential buyers a unique and immersive view of the project.

The renderings played a key role in generating interest and building momentum for the project. The client reported positive feedback from stakeholders and potential buyers, crediting the high-quality visuals with enhancing communication and elevating the overall marketing effort.