Image & Animation Resolution Guide


Resolution is the most importance factor in determining the quality of an image, specifically in architectural rendering. It serves as a crucial specification that directly impacts the overall visual experience. When considering image resolution, it's essential to understand that digital images are composed of pixels, those tiny colored squares forming a grid. The resolution of an image refers to the number of pixels in both height and width, defining its dimensions.

If the resolution is too low, you will notice the individual color squares, resulting in a grainy or blurry image. When it comes to 3D rendering and 3D animation, a higher resolution is desired. Below are examples of a very low-resolution and high-resolution version of the same image. Take note of the noticeable differences in quality.


Low resolution 45px x 25px


High Resolution 4000px x 2250px




Image resolution can be a perplexing topic when preparing for print. Concepts like image scale, DPI, and file formats may seem unfamiliar to those outside the industry.

Fortunately, we have simplified the resolutions needed for commonly desired sizes to achieve optimal quality at 300 DPI.

(DPI, an outdated and inaccurate term, is more relevant to analog printing rather than digital media. PPI, or pixels per inch, provide a more accurate representation when discussing images viewed on a screen.)






When optimizing a website, it is essential to use minimal resources without compromising quality. This improves site loading time and enhances the user experience, which is favored by search engines like Google.

When adding images to a website, it's best to adjust the file sizes to match the required dimensions. For instance, if an image is displayed at 700x500 pixels at 72 PPI, there's no need to use a 6000x6000 pixels, 300 DPI image. While compressing images properly can be time-consuming, it pays off in the long run. We recommend using a website like for image compression during web design projects.


4" x 6" 334x432 1391x1800
5" x 7" 360x466 1500x1941
8" x 10" 576x745 2400x3106
8.5" x 11" 612x792 2550x3300
11" x 14.235" 792x1025 3300x4271
18.544" x 24" 1335x1728 5563x7200



Image Resolution in Mobile and Responsive Web Design


In today's mobile-dominated digital landscape, it's essential to consider image resolution in the context of mobile and responsive web design. Let's explore the specific considerations involved in optimizing image resolution for various screen sizes and resolutions.


Addressing Specific Considerations for Image Resolution

Mobile devices come in various screen sizes and resolutions, ranging from small smartphones to larger tablets. Responsive web design aims to deliver a seamless and visually appealing experience across different devices.

To ensure optimal image quality and performance, it's important to consider the following:

  1. Device pixel density: Mobile devices often have high pixel densities, commonly referred to as "Retina" displays. This means that images must have sufficient resolution to avoid appearing pixelated on these high-density screens.
  2. Bandwidth and loading times: Mobile devices typically rely on cellular data connections, which may have limited bandwidth. Optimizing image file sizes without compromising quality is crucial for faster loading times and a smoother user experience.
  3. Responsive images: Responsive web design involves adjusting the layout and content based on the screen size and orientation. Implementing responsive images allows you to deliver images specifically tailored to each device's resolution, optimizing performance and visual quality.

By considering these factors, you can ensure that your images look sharp and visually appealing on mobile devices while maintaining a fast and efficient web experience.

Image resolution for rendering services

In the case of exterior renders, higher rendering resolutions bring forth a remarkable level of detail and realism. By increasing the resolution, intricate textures, fine details such as architectural elements, foliage, and surface finishes become more vivid and refined. This heightened level of detail allows for a more immersive and visually appealing representation of exterior scenes.

Similarly, when it comes to interior renders, rendering resolution plays a significant role in capturing the intricacies of interior design and decor. Higher resolutions enable the rendering software to depict smaller details like furniture textures, lighting fixtures, material finishes, and intricate patterns with greater accuracy. As a result, interior renders benefit from enhanced clarity, realism, and an overall sense of aesthetic satisfaction.

Furthermore, rendering resolution greatly impacts animation. Smooth and fluid motion is a key aspect of any animated sequence, and higher resolutions contribute to achieving this goal. By rendering animation at higher resolutions, each frame contains more detail, resulting in sharper and more defined movements. This enhances the overall visual quality, making the animation appear more polished and professional.


Considering Image Resolution in Social Media and Online Advertising


Social media platforms and online advertising formats have specific image resolution requirements to ensure optimal presentation and engagement. Let's explore the optimal image resolutions for different platforms and formats and tips for balancing image quality and file size.


Optimal Image Resolutions for Social Media Platforms

Different social media platforms have varying image sizes and resolution guidelines. Here are some general recommendations:

  1. Facebook: For optimal display, aim for images with a resolution of 1200x630 pixels. Higher resolutions may be required for larger images or high-density screens.
  2. Instagram: Instagram recommends uploading images with a resolution of 1080x1080 pixels for square posts, or 1080x1350 pixels for vertical posts. Higher resolutions may be beneficial for images displayed on high-density screens.
  3. Twitter: Images on Twitter should have a minimum resolution of 600x335 pixels for optimal quality. Higher resolutions can be used for larger images.

Optimal Image Resolutions for Online Advertising

Online advertising formats, such as banner ads or display ads, have specific size and resolution requirements. Common ad sizes include:

  1. Leaderboard: The optimal resolution for a leaderboard ad is 728x90 pixels.
  2. Medium Rectangle: The recommended resolution for a medium rectangle ad is 300x250 pixels.
  3. Skyscraper: Skyscraper ads typically have a resolution of 160x600 pixels.

Tips for Balancing Image Quality and File Size

Balancing image quality and file size is crucial for efficient online distribution. Here are some tips to achieve this balance:

  1. Optimize image compression: Use image compression techniques and tools to reduce file sizes without significantly losing visual quality. Experiment with different compression settings to find the optimal balance.
  2. Use appropriate image formats: Choose the appropriate image format for your specific needs. JPEG is commonly used for photographs, while PNG is suitable for graphics with transparency. SVG is ideal for scalable vector graphics.
  3. Consider responsive images: Implement responsive image techniques, such as using the srcset attribute, to deliver optimized images based on the user's device capabilities and screen resolution.

By adhering to the optimal image resolutions for social media platforms and online advertising formats and efficiently managing image quality and file sizes, you can ensure that your visuals make a strong impact and engage your target


Understanding Megapixels and Image Resolution


In the realm of digital photography, the term "megapixels" often comes up when discussing image resolution. But what exactly are megapixels, and how do they relate to image resolution? Let's dive in and shed some light on this topic.

Defining Megapixels and Image Resolution

Megapixels refer to the total number of pixels that make up an image. One megapixel equals one million pixels. When a camera captures an image, it does so by recording a certain number of pixels both horizontally and vertically. Multiplying these two values gives us the total number of pixels typically expressed in megapixels.

On the other hand, image resolution measures the level of detail captured within an image. It is determined by the number of pixels per unit of length or area. In simple terms, it represents the amount of information available in an image.




When creating a billboard image, it's important to consider a couple of factors:

Billboards are typically viewed from a distance, and it's not practical to create an image with a resolution of 72000 x 93182 pixels at 300 PPI for several reasons:

  • Most rendering engines have a limit of around 10000 x 10000 pixels.
  • Design programs like Photoshop may run out of memory at such sizes.
  • The final file size would be around 20 gigabytes.

All of this makes the previously mentioned print standards impossible. So, what is the best file resolution for large-scale printing projects?

The answer is to work with a high PPI and scale it back once the image is ready for print.

For example, you can start by creating an image with the highest practical resolution, such as 8000 x 8000 pixels at 400 PPI.

This resolution would provide excellent quality at a size of 20 inches x 20 inches, which can be used for proofing or alternate marketing materials.

Once the image is finalized, you can scale down the PPI from 400 to 40.

The image should now be suitable for a 20' x 20' print at 40 PPI, which is an acceptable resolution for a billboard-sized image. Since billboards are likely to be viewed from a distance, the need for a higher pixel density is reduced.



Image Resolution for Texturing 3D Objects


When it comes to texturing a three-dimensional object, it's essential to consider the final resolution in relation to the object's proximity to the camera. For example, if the image resolution is 1028x1028 pixels and the texture of the object occupies 100% of the screen, you would need at least a 1028x1028 texture size. By considering the closest element of the texture to the camera, you can estimate the appropriate texture size based on the final image resolution multiplied by the screen percentage or estimated proximity to the camera.

Keep in mind that textures occupy a 3D space, so it's crucial to factor in the closest element of the texture to the camera to avoid a drop in texture quality.

For more information on 3D texturing, please refer to our 3D Texturing Guide and Tutorial.


What is the Best Resolution for Animation?

Similar to image resolution, the ideal resolution for animation depends on the intended display medium. If your animation will be projected on a cinema screen, a very high resolution will be required. For online or TV viewing, consider the highest available resolution. Currently (as of 2019), 1080P is the standard resolution in architectural animation. However, with the increasing popularity of 4K and even 8K TVs, higher resolutions are becoming more common.


While video can be rendered at any resolution, the standard resolutions are:

  • 480p = 640 x 480 (standard definition TV)
  • 720p = 1280 x 720 (web or old high definition TV)
  • 1080p = 1920 x 1080 (high definition and current standard)
  • 4K = 3840 x 2160 (highest practical resolution at this time)
  • 8K = 7680 x 4320 (still unsupported by many mediums)



When the resolution of an image doubles, the surface area quadruples, resulting in increased render times and file sizes. This relationship is especially important in video production, where render times are already lengthy. It's crucial to establish the resolution upfront in a project to ensure fairness and avoid any exploitation.

Another factor to consider in animation resolution is that it consists of approximately 30 images per second. Therefore, higher animation resolutions significantly prolong the rendering process as each image requires more time to process.


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