CASE STUDY 1: HIGH-END EXTERIOR HOUSE RENDERING IN NORTH WEST CALGARY
Service Offered: High-end Exterior House Rendering
Date: 4/5/2022
Purpose: Marketing + Signage
Client: Permit Acquisition Expert Number of revisions required: 3
Location: North West Calgary
Intro
In this case study, we present a project that involved creating a high-end exterior house rendering for a new construction project in North West Calgary. The objective was to market the house effectively and attract the target demographic in the area. The project required close collaboration with the client, who provided valuable guidance throughout the process.
Client and Target Market
Our client, a Permit Acquisition Expert, recognized the growing demand for single-family homes in the upper middle-class neighborhood of North West Calgary. With younger families upgrading from townhouses and condos, capturing the attention of this demographic was crucial. Our task was to develop an appealing and accurate rendering that showcased the potential of the house and its features.
Collaboration and Design
Working closely with our client, we embarked on the creation of the high-end house rendering. The rendering would not only be used for marketing and signage purposes but also to assist in finalizing the design details of the house. With the client's guidance, we explored various design options, such as incorporating brick, wood cedar shake, decorative gable pieces, and venting options. By visualizing these choices before the construction began, our client could ensure that all elements worked harmoniously together.
Technical Challenges
While creating the rendering, we encountered a couple of minor technical challenges. One of them was to portray an exciting house rendering using standard afternoon lighting. To achieve this, we employed techniques that utilized shadows and reflections to create depth and make the rendering visually appealing. It was important to capture the essence of the house and its architectural features in a realistic and captivating manner.
Another challenge we faced was accurately depicting the lot, which had a slight incline. Showcasing the house's curb appeal while considering the lot's characteristics was crucial for an accurate representation. By meticulously incorporating the incline and its impact on the overall appearance, we ensured that the rendering provided an accurate preview of the house in its intended location.
Revisions and Client Satisfaction
Throughout the project, our client requested three revisions to fine-tune the rendering according to their preferences. These revisions were essential to ensure that the final product aligned with the client's vision. Our team worked diligently to incorporate the requested changes promptly, ensuring that the client's expectations were met.
Results and Impact
The high-end exterior house rendering created for this project proved to be highly effective in marketing the property. The accurate depiction of the house, its design elements, and the inclusion of the lot's features significantly contributed to capturing the attention of the target demographic. Potential buyers could visualize the house and its potential before the construction even began, leading to increased interest and inquiries.
Moreover, the rendering served as a valuable tool for our client in acquiring the necessary permits for the construction process. Local authorities and permit agencies could review the rendering and gain a comprehensive understanding of the project, facilitating the permit acquisition process.
Conclusion
This case study highlighted the successful collaboration between our team and the Permit Acquisition Expert client in creating a high-end exterior house rendering. By working closely together, we were able to develop a visually appealing and accurate representation of the house, catering to the preferences of the target demographic. Overcoming technical challenges and incorporating client revisions ensured a satisfactory outcome. The rendered images played a vital role in marketing the property and obtaining the required permits. Through this project, we demonstrated the power of high-quality renderings in showcasing the potential of a property and attracting potential buyers.
