3D Rendering Buyer’s Guide

What To Look For When Buying A 3D Render or Architectural Visualization

So you’ve decided you need some 3D renderings created, whether that’s an architectural visualization or a product render, the fundamentals remain the same with regards to separating the companies who will give you the best bang for your buck. This guide’s goal is to help you become a more educated buyer so that you can make choices which make the most sense for your project, budget and timeline.

Who Is This Guide For:

  • Architects and Designers.
  • Property Developers and Marketers.
  • Any first time 3D rendering buyers looking for still 3D renders or animations.
  • Past buyers looking to make a more educated decision or to get better results on their 3D visualization projects.

Understanding 3D Rendering Pricing

There are two main ways that rendering projects are priced: a custom quote for the project, or a price per image. At Realspace, we exclusively custom quote projects because we feel that every client’s project and needs are unique. For more information read our full rendering pricing guide.

Beyond that there are generally two different price points for a project:1.The Basic project: ideal for gaining approval from regulatory bodies, this project is generally cheaper in cost and is used to serve simply as a communication of plans or an idea.2.The Premium project:  These projects are generally used to “wow” customers.  They are higher quality, more realistic and overall more visually stunning renders.  They tend to cost more.

It is recommended that you communicate what your needs are prior to the start of a project as most companies are capable of offering these different price points.

Understanding The Timeline: 3D Rendering Turnaround Time. How Long Does a 3D Render Take?


Turnaround time really depends on the client’s needs. Many companies advertise a 48-72 hour turnaround time, be cautious with this as it is likely you will get a cookie cutter image with no customization.

It is best to budget 1-2 weeks of time for your rendering project to ensure you receive a high-quality, photorealistic image. This way, the company will work to satisfy your needs and complete your project properly.  If you are on a tight timeline some companies will charge an additional rush fee.

Evaluating Quality Of 3D Renders, What Make For A  Good 3D Rendering?

Like most things in life, 3D renders are not all created equal. Some characteristics of low end 3D renderings are:

  • Flat 2-dimensional feel to the image with straight-on camera angles
  • Companies using standardized vegetation, landscaping, and yards for many images in their portfolio is a dead giveaway of a cookie cutter slapped together image
  • Unrealistic lighting
  • Poor composition
  • Unprofessional camera angles – There’s no excuse for renderings to have anything less than perfect camera angles showing exactly what is required
  • Vertical lines not perpendicular to the horizon and converging
  • Horizon not perfectly horizontal
  • The clarity or sharpness of the image is low
  • Obvious noise, graininess, or errors
  • Repeating patterns, particularly in wood, stone, or grass.2 dimensional elements – these are added later with a photo editor
  • Off-scale elements.Obviously duplicated objects
  • Matte coloured elements
  • Unrealistic or out of place elements

Rendering Styles

A render can be done in several different styles, and each should be evaluated differently. Click here to read our rendering style guide.

Initial Consultations & Quotes Are Always Free

3D Rendering Services

RealSpace 3D’s fundamental values are to give honest information to our clients so they can make an educated decision when selecting a 3d rendering company to work with. Not all clients have the same budgets, timelines or quality demands and we understand that. We would rather point you in the right direction than take you on as a client under false pretenses. That being said, we are very confident in our ability to deliver high-quality and affordable solutions for our clients and we encorage you to contact us regarding any upcoming projects you may have.

email: info@realspace3d.com

phone: 1-(604) 568-0248