Online Real Estate Marketing Techniques - Improving Conversion Rates

It may be considered that this phenomenon is merely the result of extensive competition. Maybe it’s possible that this is just the way it works with an online presence. Isn’t that right? No – it isn’t. Folks don’t spend money on company websites with the idea that there will be little to no return on their investments. Not only that, there is a cottage industry that revolves around helping companies to earn more from their websites. How could those companies exist if they couldn’t come up with positive references?

While there are quite a few items that can improve your website effectiveness, in this article we’re going to focus on a few of the most important. One item is increasing your website viability by CRO (Conversion Rate Optimization) design and the other has to do with highly effective 3D rendered architectural images.

Cutting Down on the Choices

It’s an established psychological fact that if you give someone a lot of choices, it will take them longer to make their decision. And that decision may not be what you want it to be. There was a famous experiment in which a grocery store had a display with over 20 samples of a food item. With that display, it was noted that 60% of the store’s customers stopped in order to try a sample, but only 6% made a purchase. Later, they set up another display with only six samples to choose from. While only 40% of the customers stopped to try a sample, 30% of them made a purchase. Interesting, no?

So how does this apply to your website? It’s simple. First you need to decide what you want your homepage visitors to do, once they visit your site. How about getting them to provide their contact information? For your other website pages, you may have to do a bit of thinking. Which pages do you want your viewers to use in order to venture onto your blog? What pages do you want them to use to check out your latest listings? What about scheduling an appointment? You see, your website is not just a high-tech billboard. Its design should direct your visitors in the way that you wish them to go. As far as Real Estate websites go RealSpace offers some of the best, shoot us an email today for examples of our past work.

Discover Your Visitor’s Main Interests

In the past, it wasn’t always the easiest thing when it came to determining exactly where your visitors were looking for their desired information. Even if you think that you have a handle on things, you may not be getting the entire picture. But, these days you can utilize “heatmap software” when it comes tracking your website visitor’s viewing habits.

You don’t even have to configure any complicated software. You can just sign up for a heatmap service, such as Hotjar . With a heatmap service, you can add various website pages and they’ll track them for you. With that type of tracking, you’ll know exactly how your website visitors are navigating through your website.

With this type of information, you can tweak your website in order to encourage your site visitors to do what you’d like them to do. This can be accomplished by adjusting webpage wording, colors and images. This type of influence can get your visitors to give you their email address, requesting a newsletter, looking over your listings or requesting an appointment. It can also uncover some website problems, as well. For example, you may discover that your site visitors are clicking on images that don’t actually connect to anything. Once this issue is identified, you can link those images to where you wish your visitors to go.

One other metric that gets little notice is known as “scroll depth”. This has to do with how deep a visitor tends to scroll down your web pages. This can be a major wakeup call when you see just how much of your website is not actually being seen at all! One area where this can be a major problem is in your blog posts. While we know that longer blog posts do well when it comes search engines, readers don’t usually have the patience to read a long post all in one straight shot. You can offset this by breaking up your longer blog posts with subheadings and images.

Utilizing 3D Rendering When it Comes to Your Marketing Strategy

While ensuring that your website is optimized for your marketing efforts, there’s no doubt that every aspect of your marketing needs to be highly aggressive. This high level of aggression needs to exist at the very beginning of any project that has been initiated. For example, in the past, a real estate marketing plan would generally start with the design and printing of marketing brochures, hiring some good marketing agents and, of course, considering the 2D images that will appear on your website.

But times are changing. These days, it’s been proven that in order to be on the cutting edge, you need to use high-quality 3D rendering as part of your real estate marketing strategy. The value of 3D rendering is such that nowadays you’ll find a growing number of architects are actually submitting 3D property renderings with their plans even before they get an approval. This illustrates that 3D-assisted marketing is being done even before a project is green lit. In this digital landscape, it’s become obvious that a simple website with a few 2D plans and interior drawings just won’t cut it.

People want to know what their home will look like with their furniture placed in it. They want to know what it will look like from various different angles and not just from “the front”. They want to be able to imagine how everything will appear before they’re willing to invest their time on further investigation. If you can provide that for them, then you’ll be ahead of the curve.

Giving Agents the Advantage

Let’s face it, the old 2D plans and agent descriptions are things that are now completely outdated. Buyers have heard it all before. If a website can present an upcoming project or current floor plan with 3D imagery, the client will be able to visualize aspects of the property in a way that 2D could never provide. When it comes to external photographs, you can have the option of using Photo Montage 3D Rendering. By using realistic models in combination with real-life, high quality photos, you’ll enhance your marketing capability. You can even add an animation to the mix and with mobile-friendly capability, your agent will have everything that they need to close sales.

What’s truly interesting is the number of professional agencies that have yet to utilize this amazingly advantageous technology. They may, for example cite extra costs. But what they don’t take into consideration is the return on their investment. For those organizations that have adopted this technology, you can immediately see the difference in their presentation. For example, in some company marketing offices, you can view their 3D presentation on wide screen televisions, which assist in their sales efforts.

It’s a fact that your 3D rendering investment will provide you with sizable dividends, in the long haul. These dividends will come in the form of client satisfaction along with being able to impress your potential clients. It can also lower construction costs for those who are involved in real estate architecture. When a client has the benefit of a 3D real estate rendering, they will know exactly what they’re getting. This way, you won’t have clients demanding changes or complaining that they didn’t get what they were paying for.

One of the most valuable points to consider is that today’s clients are technically savvy. When they see a company that has put forth the effort to keep up with the times, it leaves a distinct impression. It tells them that they are dealing with a company that is not complacent when it comes to doing business. It also indicates a dedication to quality that will earn their respect. This is an important point because if the client doesn’t see the best quality, in comparison to other companies they’ve seen, they will mentally mark the price down.

These are just a few considerations when it comes to potentially improving your real estate marketing techniques. It boils down to staying ahead of the competition when it comes to technical tools such as your website and the use of 3D rendering. As was mentioned before, there are many companies out there who have yet to employ techniques that are associated with current technology. Fortunately, it doesn’t take a ton of research when it comes to using the marketing advantages that are available to you today.