Why is Vray so popular among 3D artists and why is it Vray and Architectural Rendering work so well together? The rendering powerhouse is used to create 3D models, special effects, and graphic design. V-Ray has been the most sought-after program on the market. Although the software doesn’t retail for cheap, it has remained a popular choice for designers since its launch in 2007. This begs the question: what makes it so good?