THE EFFECTS OF TECHNOLOGICAL ADVANCEMENTS ON 3D MODELLING AND ANIMATION

The Evolution of 3D Modelling and Animation

Recent advances in technology permit rapid computing speeds, bringing 3D modelling and animation to new markets. The decrease in rendering times makes modelling and animation more financially accessible.

Entrepreneurial Applications

With a faster turnover and cheaper products, entrepreneurs are turning to technology to bring their ideas to life for investors. Be it a new restaurant chain, or an inventor with a unique product idea, a growing trend for attracting investors is to use 3D modelling and animation. Along with traditional methods for presenting designs and ideas, such as drawings and small-scale models, renders of a 3D model and animated video are being included.

Case Study: The Tropical Carwash Project

For example, a team of entrepreneurs is putting together a presentation for their new start-up for an angel investor. The idea is to create a total care carwash with a tropical vibe. Cars come in one area to be vacuumed, then are driven to the main building to be washed. Customers can wait in the main building which has a tropical design. Such an oasis is difficult to describe in writing, and a few 2D drawings might not create the dream experiences for investors to create hype. Entrepreneurs are now seeking support from 3D visualization companies, to add a few renders of a 3D model of the carwash. They can project the renders of the 3D model onto the wall on a large scale so that investors feel like they are in the carwash. Even better yet, the 3D model can be animated, so that the entrepreneurs can show a fly-through of the actual carwash. Or they can animate the 3D model from the perspective of a customer walking through the carwash. Details can be added, such as the sound effect of the cars being washed, to the sound of the customer walking through the carwash.

Expanding Beyond Architecture

3D models and animation are not only useful for presenting buildings. Entrepreneurs are having products modelled and animated. For example, an entrepreneur has an idea for a new cell phone holder. They can model this product in 3D, in various colour schemes, and render, as well as an animated video of how the product would work. This method can replace an actual product demo. With these additions to the presentation, entrepreneurs can create the experience of their start-up idea. They can communicate the dream of the project in impossible ways.

Implications and Future Directions

The implications of these technological advancements in 3D modelling and animation are vast. From architectural designs to intricate product demonstrations, the ability to visualize ideas in three dimensions is revolutionizing how concepts are communicated and marketed. The future holds even more promise, with emerging technologies like virtual reality (VR) and augmented reality (AR), further enhancing the capabilities of 3D modelling and animation.

Conclusion

The effects of technological advancements on 3D modelling and animation have been profound in the realm of entrepreneurship. These tools not only aid the visual expression of ideas but also play a crucial role in attracting investments and bringing innovative projects to life. As technology continues to evolve, we can expect even more groundbreaking applications of 3D modelling and animation across various sectors.