RealSpace Company & Technology Blog

The Future of 3D Rendering in Business

Jan. 11, 2019

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There are many aspects of business that have been affected by 3D rendering and here, we’ll take a look at some of the more prominent ones. For example, it can easily be said that 3D rendering has completely changed the architectural industry and how its business niche has evolved. This is something that every architectural business owner needs to take a close look at, if they haven’t already incorporated 3D rendering in their current projects.

In essence, the architectural industry has seen the rapid advancement of designs that were once presented in flat, 2D images to three dimensional renders. This has totally changed the face of real estate, architecture and every industry that involves a building construction component. It has even taken over other business niches, as well.

In architecture, the reason for this has to do with the huge number of benefits that come with being able to see buildings and other project aspects in the same manner as one would view them in real life. Yet, we are still at the beginning of what 3D rendering can eventually do for business, once its full potential has been achieved. 

The Benefits of 3D Rendering in Architecture

The utilization of 3D rendering in creating and displaying projects lends a great deal of sophistication to one’s designs. This, in effect, creates a new vision when it comes to the way a project is presented to potential backers and customers. This type of presentation illustrates a complete picture of how a finished project will look, even when the project is still in its concept stages.

In addition, 3D rendering allows an even playing field when one has entered into a competition for acquiring a new project. One can submit a strong entry through the use of 3D renders in combination with professionally created animations. The key here is to create a competition submission in which the potential client can immediately grasp the concept that you’re presenting. This is the best way to obtain approval from a design acceptance committee.

Now all of this may sound highly beneficial (and it is), but there are other aspects of 3D rendering that can present advantages. In this case, there are certain advantages to a company’s internal functionality, as well.

Here, we can see that the nature of 3D renderings has the benefit of being digital in nature. This will allow any changes to be made to a design to be a simple matter. Rather than having to create a change in a hardcopy 2D drawing, a quick change can be made to a computer file. This will save quite a bit of both money and time. This, alone, justifies any expenditures that are to be made when converting from 2D drawing to 3D rendering. This fact makes it cost-effective for just about any architectural firm, regardless of their size. However, the potential of 3D presentations has yet another trick up its sleeve.

With the ever-increasing power of today’s computers, 3D technology can be taken one step further. Here, we’re referring to the amazing benefits that are to be associated with virtual reality technology (VR). When a company combines 3D renders with VR, they have taken their presentations to a whole new level. With VR, an architectural company can actually take their clients on a “walk” through the design(s) they are proposing. This, in effect, creates an immersive experience that greatly enhances the presentation of a project’s design and potential.

A company can achieve far more numerous and fast approvals as well as allow a potential client to feel more at ease with a proposed project. That’s because it’s easy to see that a project that can cost an upwards of millions of dollars can be a stressful proposition for a company. Being able to virtually move around a proposed design will serve to place clients at ease with the finished results. It can also allow for any changes to be made in a simple and rapid process. This is the type of scenario that allows a company to feel good when considering funding a costly project. When it comes right down to it, the advancement of technology and the ever-lower cost of computer power and software, it’s only a matter of time when 3D rendering becomes the architectural industry standard.

Other Types of Businesses That Continue to Benefit from 3D Rendering

It’s been acknowledged that we are at the beginning of a revolution in graphic design. The ability to translate one’s creative potential through technology is becoming commonplace. One of the best examples of this is the use of 3D rendering in the artistic world and other aspects of project development.

Those who are exploring the potential of 3D rendering are literally changing the world in ways from entertainment to our experiences in the current ecosystem. Here are some of the areas that affect our lives that are now evolving through 3D rendering applications.

3D Animation

The entertainment industry is a large part of our economy. Because of this, a tremendous amount of time, energy and money is being devoted to the uses of 3D in order to gain more interest in the presentation of various entertainment productions. For example, take a look at comic book characters and the amount of money that is generated through their entertainment presentations. Here, we’re talking billions of dollars for an industry that started out as cheap ten cent 2D paper books.

Now, we can consider the evolution of imaginary characters such as Iron Man and The Black Panther into films that rely heavily on the use of 3D rendering technology. This is an essential component when creating the imaginary worlds of these and many other super hero film presentations. Compare this with the hand drawn animated cartoons of the early 20th century characters by Disney and other cartoon character producers. Through the use of 3D rendering, there can be no comparison between the landscapes presented in the movie “Black Panther” (2018) and Disney’s “Snow White” (1937). The imagery that can be seen on a 3D IMAX screen of Black Panther’s fictional nation of Wakanda has contributed to a film with a $210 million dollar budget to earning over $1.3 billion in revenue! One could only imagine how much anything similar would cost without the use of 3D rendering.

Advertising Projects

Creating the brand for a particular project will usually begin long before the product will actually appear on the market itself. In the old days, the market could be affected by a “Coming Soon!” notation. Those days are gone. Our society has become used to high tech visualization and 3D rendering has added a whole new dimension to modern advertising.

Through the use of 3D rendering techniques, a company can create animated product models that make a lasting impression on the minds of potential customers. By being able to show a real-life image of an upcoming product, a company can easily create a market for that product well before the time that it’s to be released.

Real-Estate Sales

These days, there is tremendous competition when it comes to selling property, whether it’s residential or commercial. Not only that, but real estate represents a large percentage of money within business economics. Because of this, it makes absolutely no sense not to invest in the latest technology that is designed to place even smaller companies on the same level as some of the more prominent ones.

When using 3D property rendering and virtual reality home and commercial building walkthroughs, the potential buyer has the experience of being inside the property. This makes a buying decision that much easier for the client and gives your organization a more professional look.

3D Printing of Product Designs

Any form of technology that improves the state of human existence is always a key business focus. 3D rendering is now being used from every type of product, from prosthetics to industrial and medical tools. These products are first being rendered in 3D and then being printed using a 3D printer. This use of 3D rendering technology is still in its beginning stages, but further development is rapidly being made.

Augmented Training

When it comes to military and law enforcement training, the use of virtual reality technology is being used in order to create scenario replicas that greatly enhance training exercises. By establishing safe 3D situations, the trainees can experience a far more realistic training exercise which, in turn, can result in saving many lives.

Conclusion

As our society becomes more complex, a way to save both time and money is necessary to realize our full potential. One of the most important components of tackling this issue is the use of 3D rendering and virtual reality technology. As such, it’s no longer a question as to when this will occur, because it’s already on the scene. And, in some cases, this technology is already featured prominently in the day-to-day efforts of many forms of industry.

This is precisely the reason why companies such as RealSpace 3D Rendering Company are currently in demand due to the need for architectural and other form of 3D rendering technology. With its vast portfolio of 3D services, it’s no wonder that companies from various types of industries are utilizing this company’s ability to take their efforts to the next level.

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3D Rendering Services

RealSpace 3D’s fundamental values are to give honest information to our clients so they can make an educated decision when selecting a 3d rendering company to work with. Not all clients have the same budgets, timelines or quality demands and we understand that. We would rather point you in the right direction than take you on as a client under false pretenses. That being said, we are very confident in our ability to deliver high-quality and affordable solutions for our clients and we encorage you to contact us regarding any upcoming projects you may have.

email: info@realspace3d.com

phone: 1-(604) 568-0248