RealSpace Company & Technology Blog

How to Attract Foreign Home Buyers – Benefits of Architectural Rendering

3 Reasons for Architectural Renders:

Architectural Renders are typically done for 3 reasons, this article is going to focus on the first reason.

  1. Increase sales prior to the completion of a building
  2. Assist in the planning process of that building
  3. Gain approval from regulatory bodies.

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10 Real Estate & Property Developer online marketing strategies


1.) Real Estate Development Branding -One of the first things to do when creating an online presence for your real estate project is to establish who you are creating it for, what problems you can solve and what they are looking for in their project. Will they be active outdoorsy types or retired empty nesters.  What sort of marketing will work best for these potential home buyers?

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One of the common questions we get asked when beginning a new architectural rendering project or even a product render is “how accurate will the images be?”  Photo-realistic renders are great, they are nice to look at and can help sell a home but if they don’t accurately represent the building or product which they are supposed to showcase, what is the point?  At RealSpace we pride our selves on the accuracy with which we showcase our projects.  As is the case with all 3D rendering companies we do our best to put our client’s best foot forward; however, at the same time, we believe in maintaining artistic integrity.  The software RealSpace uses is based off of real world settings.  That means we setup a physically accurate sun in our scenes along with creating interior lights which are based off of real world specifications.  The more information a client is able to give us about their design the closer we get to 100% accurate 3d renders.  

Whether you are creating an interior render, exterior render or product render, our goal is to create images or animations that are as accurate as possible

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Alternative Uses for Our Architectural Rendering Technology

In recent months a trend has started to reveal itself with our services.  Typically we work with architects, real estate agents, developers and home owners to help sell or design specific rooms in a house.  The most popular interior renders are the kitchen, living room, master bedroom or dining room.  Exterior images continue to be the most popular service, averaging 2 images per house or development.  In addition to the regular demand for these images among our company, we have started to get a number of requests for projects which focus on specific elements of home designs.  Requests to show a number of marble countertops within a kitchen, projects showing a wide range of tile products, flooring companies have begun to figure out the benefits of 3d rendering.

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Choosing a 3D Rendering Company

Selecting a company to provide you with 3D rendering can be daunting if you aren’t entrenched in the industry.  The terms, technical details and knowledge of what separates an average render from a great render can easily become overwhelming.  (to learn more about the process take a look at our 3D Rendering Page) Whether you are looking for an architectural render, a 3d product render, virtual reality or an animation, the same core concepts apply when selecting a business to help you turn your dreams into reality and some things to look for to avoid having it turn into a nightmare.

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